Maaji is an enchanting brand, inspired by the beauty, charm and diversity of Colombia. Sisters, Manuela and Amalia Sierra, created Maaji with influences of magic surrealism and whimsical romanticism. A team of designers, garment manufacturers and pattern developers collaborate to tell a magical story through swimwear. Maaji strives to create an unexpected mixture of prints, textures, cutting edge silhouettes and a pretty, ubiquitous presence of detail.
Manuela and Amalia orchestrated their creative blend through their family's strong influence of entrepreneurship and commitment to contribute to the social development of their country. Maaji represents a unique inventiveness and the pursuit of dreams, which reflects in their captivating swimwear.
In its short history, Maaji managed to find its way into one of the most competitive sectors in Latin America: swimwear. The Colombian company, which developed most of its expansion through the multi-brand channel, was able to remain in a niche market that already had big operators, such as Agua Bendita or the Mexican 98 Coast Av., and make a difference that got the interest of L Catterton.
The expansion of the Colombian company also set its focus on Latin America, especially in Venezuela, an important partner for many years for Colombian fashion. Mexico, Chile and Guatemala are other countries in the region where Maaji has spread its presence, as well as Europe, Asia and Oceania, where the company considerably operates through the multi-brand channel.
As the Colombian company gained presence in several markets, foreign capital turn their attention to it. In April 2017, the Colombian group was acquired by L Catterton, the fund born from the union of L Capital (the investment branch of LVMH) and Catterton, where the French giant LVMH also participates.
VERANERA is based out of New York City, but it carries the heart of Colombian designers, who create our hand-crafted, sustainable, artisanal, and fair trade designer swimwear, resort wear, bags, and stylish accessories. VERANERA'S pieces pulsate with the passions, traditions, landscapes, and ecosystems that keep Colombia vibrant and thriving. These curated collections of designer swimwear reflect more than a seasonal vibe and are genuine wearable works of impactful art. 781b155fdc